If you’ve worked with Performance Nutrition for any length of time, you know we’ve never been interested in chasing the next shiny thing. Our focus is and has always been pretty simple: we’re here to help you solve the challenges you face in the field and get more out of every dollar you put into your crop.
That will never change.
What has changed in 2025 is our ability to support you even better as the downward pressure on production agriculture continues to mount. Input costs are high. Margins are tight. And every pass across the field matters more than it used to. We feel it too, and that’s exactly why we’ve taken a hard look at how we grow as a company, and why we’ve reassessed our presence in the marketplace not only to reach more growers but to better serve our existing customer base.
New in 2025
In 2024, Performance Nutrition was acquired by Valudor. We want to be clear about what that means. It doesn’t mean a new direction. It means a clearer, better supported mission that encompasses what we’ve always worked to do: provide practical, agronomy-driven solutions that help you improve efficiency, manage risk, and make every input count. With a full year of Valudor’s support to grow we’ve planned, expanded our team and in 2026, big things are on the horizon!
“The investment by Valudor gives us the ability to grow without losing who we are,” says John Flynn, General Manager of Performance Nutrition. “The market doesn’t need more noise. It needs solutions that can be trusted, backed by people who understand what’s at stake. And I think any biological company that has been in the industry as long as we have, weathered the storms and continued to grow and develop the product solutions our customers need – that company understands what’s at stake.”
At the end of the day, our commitment is still to production agriculture and to the challenges you face season after season. The products we bring to you are designed to earn their place in your tank mix. If a product doesn’t help improve efficiency, support soil function, or protect yield, it doesn’t belong in your program. It’s that simple.
“We talk about making every input count because it’s the reality for production,” Flynn says. “Every decision has to pay its way.”
We’ve also reevaluated how we’re connecting with you moving forward. It’s been said that Performance Nutrition Fertilizers offers the best products you’ve never heard of. That’s because of the distribution model we’ve employed until 2025.
Growing in 2026
The next phase of Performance Nutrition is about becoming a face and a brand you recognize as a solution. We’ve never stopped investing in our product technologies, but with our long-term strategy and the shift in how we’re showing up: in the market, in the field and in yield totals, we are making additional investments in 2026.
We’re investing in our team. The boots-on-the-ground that will be just a phone call away from stopping by the field. We’re not filling positions; we’re building a team. We’re growing with the addition of seasoned ag professionals who know the challenges you face and have the agronomic background to make a difference.
“With the investment and backing from Valudor, we saw an opportunity to reevaluate our presence in the marketplace. In 2026, you won’t have to look for us to find us; we’re building a network of dealers, brining on more seasoned team members and meeting you in the field,” Flynn adds. “Access and support matter when you’re talking about ROI.”
We understand the pressure agriculture is under. Upholding the integrity the industry was built upon is a mission we take personally. Our focus will always be to make every input count, regardless of the markets, because getting the most from every dollar spent on the farm is where true profitability is found and the opportunity to pass the operation to the next generation grows. That’s why we’ve realigned our sales and distribution models to grow a dealer network.
If you’ve built your business on the same principles, we would love to talk to you about joining our dealer network to share the proven solutions in our Performance Nutrition portfolio with your friends, neighbors and industry colleagues.
It’s the responsibility of everyone in agriculture to keep the industry moving forward. To learn more about how we’re doing our part through trust, service and agronomic performance, and how you can become a part of our team, visit Efficient Crop Nutrition Solutions for Growers – Performance Nutrition.